Oregon Labor Market Information System
Occupational Information Center
Occupational Report for Public Relations Specialists (27-3031) , Oregon Statewide
Occupational Description

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

The following related career videos are available from America's Career InfoNet:
Public Relations Specialists
Employment Outlook for Public Relations Specialists
Statewide Employment Analysis Employment in this occupation in 2012 was somewhat larger than the statewide average for all occupations. The total number of job openings is projected to be somewhat higher than the statewide average number of job openings for all occupations through 2022. This occupation is expected to grow at about the statewide average growth rate for all occupations through 2022.

Reasonable employment opportunities exist for trained workers largely due to the significant number of job openings projected for this occupation.

Data Sources and Limitations
Current Employment Department Job Openings for Public Relations Specialists There are 25 current openings for this occupation. Openings 1 through 25 are listed below.
Job Title Date Posted Location Wage Offered
Marketing Specialist 9/29/14 Portland Neg.
Community Relations Manager 9/26/14 Portland DOE
Parks & Recreation Resource Development Coordinator 9/26/14 Medford
Portland, OR - Marketing Leader 9/26/14 Portland
Social Media Coordinator 9/26/14 Portland
Senior Communications Specialist 9/26/14 Portland
Marketing Communications & Sales Support Specialist 9/26/14 Portland
Outreach and Communications Specialist 9/25/14 Salem $4,569/mo to $6,691/mo
Communications Specialist 9/25/14 Springfield
Marketing Coordinator III 9/23/14 Portland $20,000/yr
Communications Specialist 9/21/14 Portland
Marketing Assistant 9/19/14 Roseburg DOE
0013056 - Public Info Representative 2 9/15/14 Corvallis $3,465/mo to $5,305/mo
Social Media Specialist 9/14/14 Wilsonville
Marketing Copywriter 9/9/14 Bend
Affiliate and Community Outreach Advisor 8/31/14 Beaverton
Community Services Coordinator ( OJT) 8/25/14 Portland $18.00/hr DOE
Copywriter #14-057 8/15/14 Newberg DOE
Media Coordinator 8/3/14 Portland
Social Media Coordinator 7/18/14 Portland
Public Relations & Marketing Coordinator 7/16/14 Salem $36,000/yr to $38,000/yr DOE
NA Digital Community Specialist Basketball 7/15/14 Portland
NA Digital Community Specialist, Basketball 7/15/14 Portland
OPO Market Coordinator IV 7/13/14 Portland
Content Specialist Nike Golf 7/1/14 Beaverton
Job Openings from the Web for Public Relations Specialists The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 109 current openings for this occupation. Openings 1 through 26 are listed below.

Job Title Date Posted Location Employer
Public Information Representative 2 9/28/14 Corvallis Oregon State University
Media Planner 9/27/14 Portland
Communications Specialist 9/26/14 Portland Vigor Industrial
Event Specialist 9/26/14 Medford Advantage Sales & Marketing
EVENT COORDINATOR - Sales / Marketing / Account Management 9/26/14 Portland
Webmaster 9/25/14 Bend Destination Hotels & Resorts
Outreach and Communications Specialist 9/25/14 Salem
Marketing Coordinator 9/25/14 Portland
Senior Marketing Associate 9/25/14 Portland Knowledge Universe Education LLC
Marketing Specialist - Digital and Social Media 9/25/14 Portland Portland Community College
Social Media Coordinator 9/25/14 Portland Oregon Health & Science University
Senior Communications Specialist 9/25/14 Portland Oregon Health & Science University
Senior Communications Specialist 9/24/14 Portland OHSU - Oregon Health & Science University
Junior Marketing Associate- MARKETING / ADVERTISING ... 9/24/14 Gresham Effectus - Portland
Event Marketing Coordinator / Public Relations - Event ... 9/24/14 Portland D3 Solutions Inc.
Advertising & Marketing Coordinator - Entry Level 9/24/14 Portland Effectus - Portland
Marketing And Communications 9/24/14 Portland Effectus Enterprises Inc.
Event Communications Assistant-Entry Level 9/24/14 Portland Effectus - Portland
Marketing Communications & Sales Support Specialist 9/24/14 Portland Babcock
Public Relations Assistant: Entry Level 9/24/14 Portland LOA Marketing
Senior Account Supervisor-Earned Media 9/24/14 Portland Integrated Advertising Agency
Portland OR - Marketing Leader 9/24/14 Portland Two Men And A Truck
Portland OR - Marketing Leader 9/24/14 Portland Two Men And A Truck
Media/Communications Assistant 9/23/14 Portland Work In Sports
Parks & Recreation Resource Development Coordinator 9/23/14 Medford City of Medford - Parks & Recreation
More Jobs
State of Oregon License Information for Public Relations Specialists
License License Authority Web Site
Lobbyist Oregon Government Ethics Commission
Wages for Public Relations Specialists
Region ---------------- 2014 Wages ----------------
Percentiles (hourly wages) Avg
Hourly
($/hr)
Avg
Annual
10th 25th 50th
(median)
75th 90th
Oregon Statewide $13.82 $18.47 $25.95 $35.25 $43.18 $27.54 $57,273
Clatsop / Columbia / Tillamook 13.74 17.13 21.47 25.37 29.95 22.23 46,228
Multnomah / Washington 14.12 18.71 26.30 36.12 44.70 28.43 59,131
Marion / Polk / Yamhill 14.57 21.26 29.83 36.25 42.55 29.48 61,323
Benton / Lincoln / Linn 16.93 22.18 27.23 33.91 40.42 27.55 57,312
Lane 11.58 15.75 21.04 27.22 34.18 21.92 45,592
Douglas 23.08 23.09 29.66 38.51 42.40 29.97 62,332
Jackson / Josephine 12.58 14.09 19.81 31.83 40.01 23.01 47,847
Gilliam / Hood River / Sherman / Wheeler / Wasco 14.47 15.91 17.55 20.44 26.16 19.29 40,134
Crook / Deschutes / Jefferson 13.42 16.79 20.96 28.81 35.00 22.57 46,958
Clackamas 16.33 19.20 28.92 36.30 42.61 28.27 58,802
Data Sources and Limitations
Regional Employment Projections for Public Relations Specialists
Region Employment Change % Change Projected Annual Openings
2012 2022 Growth Replacement Total
Oregon Statewide 2,220 2,570 350 15.8% 35 30 65
Multnomah / Washington 1,257 1,480 223 17.7% 22 17 39
Marion / Polk / Yamhill 285 313 28 9.8% 3 4 7
Clackamas 165 195 30 18.2% 3 2 5
Lane 137 154 17 12.4% 2 2 4
Benton / Lincoln / Linn 107 117 10 9.3% 1 2 3
Crook / Deschutes / Jefferson 66 74 8 12.1% 1 1 2
Jackson / Josephine 55 60 5 9.1% 0 1 1
Clatsop / Columbia / Tillamook 20 21 1 5.0% 0 0 0
Douglas 18 19 1 5.6% 0 0 0
Morrow / Umatilla 18 17 -1 -5.6% 0 0 0
Klamath / Lake 16 19 3 18.8% 0 0 0
Coos / Curry 15 15 0 0.0% 0 0 0
Baker / Union / Wallowa 13 13 0 0.0% 0 0 0
Grant / Harney / Malheur 11 12 1 9.1% 0 0 0
Gilliam / Hood River / Sherman / Wheeler / Wasco 9 12 3 33.3% 0 0 0

These estimates do not include self-employment. Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.
Data Sources and Limitations
Industries of Employment for Public Relations Specialists
Industry
Click links to view Infogroup employers
Ownership 2012
Employment
Total All Industries All 2,220
Total All Industries Private 1,667
Utilities Private 18
Manufacturing Private 96
Computer and Electronic Product Manufacturing Private 55
Semiconductor and Other Electronic Component Manufacturing Private 35
Wholesale Trade Private 28
Retail Trade Private 50
Information Private 112
Publishing Industries (except Internet) Private 36
Newspaper, Periodical, Book, and Directory Publishers Private 22
Wage and Salary Workers, Second Job in Support Activities for Agriculture and Forestry Private 64
Radio and Television Broadcasting Private 58
Finance and Insurance Private 23
Professional, Scientific, and Technical Services Private 345
Management, Scientific, and Technical Consulting Services Private 38
Advertising, Public Relations, and Related Services Private 279
Management of Companies and Enterprises Private 152
Administrative and Support and Waste Management and Remediation Services Private 43
Administrative and Support Services Private 40
Travel Arrangement and Reservation Services Private 19
Educational Services Private 153
Colleges, Universities, and Professional Schools Private 110
Other Schools and Instruction Private 19
Health Care and Social Assistance Private 169
Hospitals Private 30
General Medical and Surgical Hospitals Private 26
Nursing and Residential Care Facilities Private 29
Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly Private 22
Social Assistance Private 100
Individual and Family Services Private 52
Community Food and Housing, and Emergency and Other Relief Services Private 28
Arts, Entertainment, and Recreation Private 43
Performing Arts, Spectator Sports, and Related Industries Private 24
Accommodation and Food Services Private 22
Other Services (except Government) Private 386
Religious, Grantmaking, Civic, Professional, and Similar Organizations Private 383
Religious Organizations Private 25
Grantmaking and Giving Services Private 46
Social Advocacy Organizations Private 164
Business, Professional, Labor, Political, and Similar Organizations Private 137
Total All Industries Federal 90
Federal Government, Excluding Post Office Federal 90
Total All Industries State 206
Construction State 22
Heavy and Civil Engineering Construction State 22
Highway, Street, and Bridge Construction State 22
Educational Services State 66
Colleges, Universities, and Professional Schools State 66
State Government, Excluding Education and Hospitals State 112
Total All Industries Local 252
Transportation and Warehousing Local 23
Transit and Ground Passenger Transportion Local 22
Urban Transit Systems Local 22
Educational Services Local 67
Junior Colleges Local 42
Local Government, Excluding Education and Hospitals Local 101
Educational Requirements for Public Relations Specialists The typical entry level education for this occupation is a Bachelor's degree.
Skills for Public Relations Specialists
  • Access Media Advertising Services
  • Apply Active Listening Techniques
  • Apply Public Relations Techniques
  • Communicate With Media Representatives
  • Conduct And Coordinate Fund Raising Activities
  • Conduct Market Research
  • Conduct Public Relations Events Or Programs
  • Conduct Sales Presentations
  • Design And Prepare Product Exhibits And Demonstrations
  • Develop Advertising Or Marketing Content For Social Media
  • Develop Marketing Strategy
  • Develop Public Relations Content For Social Media
  • Evaluate Advertising Promotions
  • Make Presentations
  • Manage Social Media Communications
  • Monitor Consumer And Marketing Trends
  • Plan Entertainment, Receptions Or Dinners
  • Prepare Materials For Publication
  • Proofread, Edit, And Revise Written Materials
  • Provide Customer Service
  • Research Work-Related Topics Using Library Resources
  • Use Desktop Publishing Software
  • Use Marketing Techniques
  • Use Sales Techniques
  • Work As A Team Member
  • Write Advertisement Copy
  • Write Press Releases
  • Write Sales And Informational Speeches
Schools and Training Providers for Public Relations Specialists The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

Oregon Institute of Technology
3201 Campus Drive
Klamath Falls, OR 97601-8801
Phone: (541) 885-1000
Programs of Training:
Linfield College-McMinnville Campus
900 SE Baker
McMinnville, OR 97128-6894
Phone: (503) 883-2200
Programs of Training:
Warner Pacific College
2219 SE 68th Ave
Portland, OR 97215-4026
Phone: (503) 517-1000
Programs of Training:
George Fox University
414 N Meridian St
Newberg, OR 97132
Phone: (503) 538-8383
Programs of Training:
Lewis & Clark College
0615 S W Palatine Hill Rd
Portland, OR 97219-7899
Phone: (503) 768-7000
Programs of Training:
Portland State University
724 SW Harrison
Portland, OR 97201
Phone: (503) 725-4433
Programs of Training:
Marylhurst University
17600 Pacific Hwy - Hwy 43
Marylhurst, OR 97036-261
Phone: (503) 636-8141
Programs of Training:
Oregon State University
0
Corvallis, OR 97331
Phone: (541) 737-0123
Programs of Training:
Southern Oregon University
1250 Siskiyou Blvd
Ashland, OR 97520
Phone: (541) 552-7672
Programs of Training:
Western Oregon University
345 North Monmouth Ave
Monmouth, OR 97361-1394
Phone: (503) 838-8000
Programs of Training:
Pacific University
2043 College Way
Forest Grove, OR 97116
Phone: (877) 722-8648
Programs of Training:
Northwest Christian University
828 East 11th Avenue
Eugene, OR 97401-3745
Phone: (541) 343-1641
Programs of Training:
Treasure Valley Community College
650 College Blvd
Ontario, OR 97914
Phone: (541) 881-8822
Programs of Training:
Umpqua Community College
1140 College Rd.
Roseburg, OR 97470-226
Phone: (541) 440-4600
Programs of Training:
University of Portland
5000 N Willamette Blvd
Portland, OR 97203-5798
Phone: (503) 943-7911
Programs of Training:
University of Oregon
110 Johnson Hall
Eugene, OR 97403
Phone: (541) 346-1000
Programs of Training:
Career Pathway Roadmaps for Public Relations Specialists These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Southwestern Oregon Community College
Related Occupations The scores listed below indicates how closely the skills for Public Relations Specialists matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.
Occupation Skill Overlap