Oregon Labor Market Information System
Occupational Information Center
Occupational Report for Marketing Managers (11-2021) , Oregon Statewide
Occupational Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

The following related career videos are available from America's Career InfoNet:
Marketing Managers
Employment Outlook for Marketing Managers
Statewide Employment Analysis Employment in this occupation in 2012 was somewhat larger than the statewide average for all occupations. The total number of job openings is projected to be somewhat higher than the statewide average number of job openings for all occupations through 2022. This occupation is expected to grow at a somewhat faster rate than the statewide average growth rate for all occupations through 2022.

Reasonable employment opportunities exist for trained workers.

Data Sources and Limitations
Current Employment Department Job Openings for Marketing Managers There are 170 current openings for this occupation. Openings 1 through 26 are listed below.
Job Title Date Posted Location Wage Offered
Marketing Manager 10/19/14 Portland
Business Development Manager 10/19/14 Portland
Director Product Management 10/19/14 Beaverton
Revenue Cycle Account Manager 10/19/14 Portland
SMM Strategic Planner 10/19/14 Hillsboro
Director of Marketing 10/17/14 Wilsonville $135,000/yr to $175,000/yr DOE
National Advisory Adobe Alliance Director 10/17/14 Portland
Senior Product Manager - Women's Training 10/17/14 Portland
Director Brand Projects & Strategy 10/17/14 Portland
Sr Manager, Digital Demand 10/17/14 Beaverton
Marketing Specialist* 10/17/14 Portland Neg.
Marketing Specialist* 10/17/14 Portland Neg.
Business Development Manager 10/16/14 Portland DOE
Design Director of Workplace Design Emerging Markets 10/16/14 Beaverton
Jordan Brand Marketing Director North America 10/16/14 Beaverton
Sr. Manager, Demand Center 10/16/14 Beaverton
Marketing Specialist* 10/16/14 Portland
Digital Publishing Manager 10/16/14 Portland
Vice President of Product Management, HealthSparq 10/15/14 Portland DOE, Neg.
Sr Global Strategic Account Service Mgr 10/15/14 Hillsboro DOE
Business Developer, Regional Cargo Marketing 10/15/14 Portland $72,914/yr to $113,955/yr
Senior Director Big Data Business Development & Marketing 10/15/14 Hillsboro
Business Development Representative 10/15/14 Beaverton
Dir, Product Mgmt / Dev 10/15/14 Portland
VP Marketing Sales & Business Development - Northwest Region 10/14/14 Portland
More Jobs
Job Openings from the Web for Marketing Managers The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 279 current openings for this occupation. Openings 1 through 26 are listed below.

Job Title Date Posted Location Employer
Global Portfolio Manager 10/18/14 Portland Esco
Marketing Manager 10/18/14 Beaverton FPSJobs
Global Portfolio Manager 10/18/14 Portland Esco
Global Portfolio Manager 10/18/14 Portland Esco
Digital Marketing Consultant 10/17/14 Portland Web.Com Group.
SEM Manager 10/17/14 Medford Motorcycle Superstore
Manager of Brand Marketing 10/17/14 Medford Motorcycle Superstore
North America Marketing Segmentation Manager Global Digital Commerce 10/17/14 Portland Nike
Assistant Marketing Manager Trainee - Marketing & Advertising 10/17/14 Portland
Senior eCommerce Manager - Magento+ SEO - MKTG Campaigns 10/17/14 Bend CyberCoders
Director Product Footwear Nsw Football & Basketball 10/17/14 Beaverton Nike
SMM Strategic Planner 10/17/14 Hillsboro Intel
Director Product Management 10/17/14 Beaverton Sage Software
Senior Account Manager 10/17/14 Portland Ge
Product Manager 10/16/14 Portland DiSalvo LLC
Product Manager - Education Business Unit 10/16/14 Portland Netop Tech Inc
Business Developer Regional Cargo Marketing 10/16/14 Portland
Marketing Manager 10/16/14 Portland Oregon Health & Science University
Social Media Sales and Consulting 10/16/14 Portland
Business Development Manager 10/16/14 Portland Oregon Health & Science University
Revenue Cycle Account Manager 10/16/14 Portland Kforce
National Advisory Adobe Alliance Director 10/16/14 Portland PWC
Sr. Advertising Sales Marketing Consultant 10/16/14 Ashland Southern Oregon Media Group
Competitive Account Manager- Midwest 10/16/14 Salem Verint Systems Inc.
Strategic Account Manager 10/16/14 Salem Verint Systems Inc.
More Jobs
State of Oregon License Information for Marketing Managers No statewide license is required for this occupation.
Wages for Marketing Managers
Region ---------------- 2014 Wages ----------------
Percentiles (hourly wages) Avg
Hourly
($/hr)
Avg
Annual
10th 25th 50th
(median)
75th 90th
Oregon Statewide $21.97 $31.42 $43.74 $62.88 $73.81 $47.58 $98,959
Multnomah / Washington 25.25 34.33 46.71 65.57 75.11 50.43 104,884
Marion / Polk / Yamhill 17.49 23.05 36.25 50.58 67.14 39.25 81,637
Benton / Lincoln / Linn 20.47 28.20 41.55 53.67 67.49 42.46 88,306
Lane 15.41 21.66 30.94 44.40 70.57 36.47 75,861
Douglas 19.93 21.64 32.99 41.83 53.05 34.37 71,480
Coos / Curry 29.05 37.35 45.83 52.50 56.32 43.68 90,839
Jackson / Josephine 16.15 21.22 32.50 48.05 70.30 37.42 77,837
Crook / Deschutes / Jefferson 18.88 23.96 33.02 43.56 53.78 34.88 72,557
Clackamas 25.17 35.60 45.87 63.01 86.23 52.15 108,478
Data Sources and Limitations
Regional Employment Projections for Marketing Managers
Region Employment Change % Change Projected Annual Openings
2012 2022 Growth Replacement Total
Oregon Statewide 3,096 3,703 607 19.6% 61 66 127
Multnomah / Washington 2,074 2,491 417 20.1% 42 44 86
Clackamas 386 443 57 14.8% 6 8 14
Marion / Polk / Yamhill 170 195 25 14.7% 2 4 6
Lane 157 171 14 8.9% 1 3 4
Jackson / Josephine 127 140 13 10.2% 1 3 4
Crook / Deschutes / Jefferson 87 103 16 18.4% 2 2 4
Benton / Lincoln / Linn 84 99 15 17.9% 2 2 4
Morrow / Umatilla 20 22 2 10.0% 0 0 0
Gilliam / Hood River / Sherman / Wheeler / Wasco 19 22 3 15.8% 0 0 0
Douglas 17 19 2 11.8% 0 0 0
Coos / Curry 12 12 0 0.0% 0 0 0
Clatsop / Columbia / Tillamook 11 11 0 0.0% 0 0 0
Klamath / Lake 9 10 1 11.1% 0 0 0
Baker / Union / Wallowa 6 7 1 16.7% 0 0 0
Grant / Harney / Malheur 1 1 0 0.0% 0 0 0

These estimates do not include self-employment. Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.
Data Sources and Limitations
Industries of Employment for Marketing Managers
Industry
Click links to view Infogroup employers
Ownership 2012
Employment
Total All Industries All 3,096
Total All Industries Private 2,983
Construction Private 59
Construction of Buildings Private 55
Residential Building Construction Private 33
Manufacturing Private 641
Food Manufacturing Private 27
Fabricated Metal Product Manufacturing Private 25
Machinery Manufacturing Private 67
Industrial Machinery Manufacturing Private 25
Computer and Electronic Product Manufacturing Private 372
Computer and Peripheral Equipment Manufacturing Private 63
Semiconductor and Other Electronic Component Manufacturing Private 232
Navigational, Measuring, Electromedical, and Control Instruments Manufacturing Private 57
Miscellaneous Manufacturing Private 41
Wholesale Trade Private 354
Merchant Wholesalers, Durable Goods Private 140
Professional and Commercial Equipment and Supplies Merchant Wholesalers Private 50
Household Appliances & Electrical and Electronic Goods Merchant Wholesalers Private 32
Merchant Wholesalers, Nondurable Goods Private 97
Apparel, Piece Goods, and Notions Merchant Wholesalers Private 64
Wholesale Electronic Markets and Agents and Brokers Private 117
Retail Trade Private 57
Nonstore Retailers Private 32
Electronic Shopping and Mail Order Houses Private 31
Transportation and Warehousing Private 28
Information Private 304
Publishing Industries (except Internet) Private 230
Newspaper, Periodical, Book, and Directory Publishers Private 29
Software Publishers Private 201
Data Processing, Hosting and Related Services Private 30
Data Processing, Hosting, and Related Services Private 30
Finance and Insurance Private 257
Credit Intermediation and Related Activities Private 91
Depository Credit Intermediation Private 75
Securities, Commodity Contracts, and Other Financial Investments and Related Activities Private 25
Other Financial Investment Activities Private 24
Insurance Carriers and Related Activities Private 141
Insurance Carriers Private 108
Agencies, Brokerages, and Other Insurance Related Activities Private 33
Real Estate and Rental and Leasing Private 49
Real Estate Private 37
Lessors of Real Estate Private 26
Professional, Scientific, and Technical Services Private 451
Architectural, Engineering, and Related Services Private 70
Specialized Design Services Private 25
Computer Systems Design and Related Services Private 125
Management, Scientific, and Technical Consulting Services Private 92
Advertising, Public Relations, and Related Services Private 53
Other Professional, Scientific, and Technical Services Private 33
Management of Companies and Enterprises Private 372
Administrative and Support and Waste Management and Remediation Services Private 92
Administrative and Support Services Private 90
Business Support Services Private 32
Educational Services Private 50
Colleges, Universities, and Professional Schools Private 34
Health Care and Social Assistance Private 114
Ambulatory Health Care Services Private 26
Hospitals Private 35
General Medical and Surgical Hospitals Private 29
Nursing and Residential Care Facilities Private 41
Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly Private 32
Arts, Entertainment, and Recreation Private 59
Performing Arts, Spectator Sports, and Related Industries Private 35
Other Services (except Government) Private 63
Religious, Grantmaking, Civic, Professional, and Similar Organizations Private 48
Business, Professional, Labor, Political, and Similar Organizations Private 29
Total All Industries State 25
Educational Services State 24
Colleges, Universities, and Professional Schools State 24
Total All Industries Local 52
Educational Requirements for Marketing Managers The typical entry level education for this occupation is a Bachelor's degree. Five years or more of related related work experience is commonly considered necessary for this occupation.
Skills for Marketing Managers
  • Apply Mathematical Principles To Accounting, Bookkeeping Or Budgeting
  • Apply Mathematics To Statistical Modeling
  • Communicate With Media Representatives
  • Conduct Customer Surveys
  • Conduct Market Research
  • Conduct Staff Meeting
  • Develop Advertising Or Marketing Content For Social Media
  • Develop Budgets
  • Develop Marketing Strategy
  • Develop Pricing Strategy
  • Develop Public Relations Content For Social Media
  • Develop Staffing Plan
  • Evaluate Advertising Promotions
  • Evaluate Information From Employment Interviews
  • Manage Social Media Communications
  • Monitor Consumer And Marketing Trends
  • Obtain Information From Clients, Customers, Patients Or Others
  • Perform Organizational Accounting Or Budgeting
  • Perform Strategic And Tactical Planning
  • Provide Customer Service
  • Recognize Interrelationships Among Social Statistics And Indicators
  • Supervise Employees
  • Use Marketing Techniques
  • Use Project Management Techniques
Schools and Training Providers for Marketing Managers The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

Oregon Institute of Technology
3201 Campus Drive
Klamath Falls, OR 97601-8801
Phone: (541) 885-1000
Programs of Training:
Concordia University-Portland
2811 NE Holman Street
Portland, OR 97211-6099
Phone: (503) 288-9371
Programs of Training:
Tillamook Bay Community College
4301 Third St.
Tillamook, OR 97141
Phone: (503) 842-8222
Programs of Training:
George Fox University
414 N Meridian St
Newberg, OR 97132
Phone: (503) 538-8383
Programs of Training:
Portland State University
724 SW Harrison
Portland, OR 97201
Phone: (503) 725-4433
Programs of Training:
Oregon State University
0
Corvallis, OR 97331
Phone: (541) 737-0123
Programs of Training:
Northwest Christian University
828 East 11th Avenue
Eugene, OR 97401-3745
Phone: (541) 343-1641
Programs of Training:
Clackamas Community College
19600 Molalla Ave
Oregon City, OR 97045-8980
Phone: (503) 657-6958 x2313
Programs of Training:
Klamath Community College
7390 South Sixth Street
Klamath Falls, OR 97603-7121
Phone: (541) 882-3521
Programs of Training:
Linfield College-Adult Degree Program
900 SE Baker Street
McMinnville, OR 97128-6894
Phone: (503) 883-2447
Programs of Training:
Umpqua Community College
1140 College Rd.
Roseburg, OR 97470-226
Phone: (541) 440-4600
Programs of Training:
Portland Community College
12000 SW 49th Avenue
Portland, OR 97219-7132
Phone: (503) 244-6111
Programs of Training:
University of Portland
5000 N Willamette Blvd
Portland, OR 97203-5798
Phone: (503) 943-7911
Programs of Training:
Career Pathway Roadmaps for Marketing Managers These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Chemeketa Community College
Clackamas Community College
Clatsop Community College
Columbia Gorge Community College
Rogue Community College
Southwestern Oregon Community College
Tillamook Bay Community College
Umpqua Community College
Related Occupations The scores listed below indicates how closely the skills for Marketing Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.
Occupation Skill Overlap
Advertising And Promotions Managers 37%