Oregon Labor Market Information System
Occupational Information Center
Occupational Report for Advertising and Promotions Managers (11-2011) , Oregon Statewide
Occupational Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

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Advertising and Promotions Managers
Employment Outlook for Advertising and Promotions Managers
Statewide Employment Analysis Employment in this occupation in 2012 was at about the statewide average for all occupations. The total number of job openings is projected to be at about the statewide average number of job openings for all occupations through 2022. This occupation is expected to grow at about the statewide average growth rate for all occupations through 2022.

Reasonable, but limited, employment opportunities exist for trained workers.

Data Sources and Limitations
Current Employment Department Job Openings for Advertising and Promotions Managers There are no openings for this occupation.
Job Openings from the Web for Advertising and Promotions Managers The following job openings have been automatically extracted from various sites across the Web. These links are provided as supplemental resources. However, the Employment Department cannot validate these openings nor endorse any of these external sites. Some of these jobs may no longer be open. In some cases, a single opening may be posted on multiple sites.

There are 6 current openings for this occupation. Openings 1 through 6 are listed below.

Job Title Date Posted Location Employer
Advertising Director 8/29/14 Klamath Falls
Campaign Manager 8/21/14 Portland
CIRCULATION DIRECTOR 8/5/14 Coos Bay The World
ENTRY LEVEL MANAGEMENT: Event Promotions Marketing Advertising 8/4/14 Portland Effectus Enterprises
Account Manager - Account Services 7/30/14 Portland Entercom Communications
Music Management/Promotions Internship 7/29/14 Portland Anhk Entertainment
State of Oregon License Information for Advertising and Promotions Managers No statewide license is required for this occupation.
Wages for Advertising and Promotions Managers
Region ---------------- 2014 Wages ----------------
Percentiles (hourly wages) Avg
Hourly
($/hr)
Avg
Annual
10th 25th 50th
(median)
75th 90th
Oregon Statewide $19.75 $25.20 $34.71 $45.67 $58.73 $37.79 $78,617
Multnomah / Washington 23.85 28.10 40.18 48.58 66.33 42.62 88,644
Marion / Polk / Yamhill 19.69 21.63 25.79 39.37 44.82 30.76 63,976
Benton / Lincoln / Linn 19.13 22.81 29.64 46.04 53.76 33.17 68,987
Lane 14.73 19.98 26.87 34.51 48.84 28.69 59,678
Jackson / Josephine 18.12 21.30 27.85 34.78 60.23 31.50 65,504
Crook / Deschutes / Jefferson 24.13 29.72 34.76 51.24 56.82 37.70 78,423
Data Sources and Limitations
Regional Employment Projections for Advertising and Promotions Managers
Region Employment Change % Change Projected Annual Openings
2012 2022 Growth Replacement Total
Oregon Statewide 554 648 94 17.0% 9 17 26
Multnomah / Washington 360 438 78 21.7% 8 11 19
Lane 48 53 5 10.4% 0 2 2
Clackamas 32 37 5 15.6% 0 1 1
Jackson / Josephine 27 29 2 7.4% 0 1 1
Crook / Deschutes / Jefferson 26 28 2 7.7% 0 1 1
Marion / Polk / Yamhill 23 23 0 0.0% 0 1 1
Gilliam / Hood River / Sherman / Wheeler / Wasco 7 8 1 14.3% 0 0 0
Benton / Lincoln / Linn 7 7 0 0.0% 0 0 0
Douglas 5 6 1 20.0% 0 0 0
Klamath / Lake 4 4 0 0.0% 0 0 0
Clatsop / Columbia / Tillamook 2 2 0 0.0% 0 0 0
Coos / Curry 2 2 0 0.0% 0 0 0
Grant / Harney / Malheur 1 1 0 0.0% 0 0 0

These estimates do not include self-employment. Replacement openings are caused by existing workers permanently leaving their occupation. Many additional job openings occur due to job changes within occupations.
Data Sources and Limitations
Industries of Employment for Advertising and Promotions Managers
Industry
Click links to view Infogroup employers
Ownership 2012
Employment
Total All Industries All 554
Total All Industries Private 542
Manufacturing Private 16
Wholesale Trade Private 35
Merchant Wholesalers, Durable Goods Private 12
Merchant Wholesalers, Nondurable Goods Private 23
Grocery and Related Product Wholesalers Private 11
Retail Trade Private 38
Motor Vehicle and Parts Dealers Private 10
Information Private 60
Publishing Industries (except Internet) Private 33
Newspaper, Periodical, Book, and Directory Publishers Private 24
Wage and Salary Workers, Second Job in Support Activities for Agriculture and Forestry Private 20
Radio and Television Broadcasting Private 19
Professional, Scientific, and Technical Services Private 177
Specialized Design Services Private 37
Management, Scientific, and Technical Consulting Services Private 12
Advertising, Public Relations, and Related Services Private 126
Management of Companies and Enterprises Private 86
Health Care and Social Assistance Private 12
Social Assistance Private 11
Individual and Family Services Private 10
Arts, Entertainment, and Recreation Private 40
Performing Arts, Spectator Sports, and Related Industries Private 23
Spectator Sports Private 10
Amusement, Gambling, and Recreation Industries Private 12
Other Amusement and Recreation Industries Private 10
Accommodation and Food Services Private 16
Other Services (except Government) Private 34
Religious, Grantmaking, Civic, Professional, and Similar Organizations Private 32
Business, Professional, Labor, Political, and Similar Organizations Private 23
Educational Requirements for Advertising and Promotions Managers The typical entry level education for this occupation is a Bachelor's degree. Up to five years of related work experience is commonly considered necessary for this occupation.
Skills for Advertising and Promotions Managers
  • Communicate With Media Representatives
  • Conduct Sales Presentations
  • Conduct Staff Meeting
  • Design Advertising Layouts
  • Develop Advertising Or Marketing Content For Social Media
  • Develop Advertising Strategy
  • Develop And Conduct Direct Mailing Programs
  • Develop And Conduct Internet Advertising Programs
  • Develop And Conduct Purchase Incentive Programs
  • Develop And Conduct Telemarketing Programs
  • Develop Budgets
  • Develop Delivery And Production Schedules
  • Develop Marketing Strategy
  • Develop Public Relations Content For Social Media
  • Develop Staffing Plan
  • Establish And Evaluate Employee Performance Standards
  • Evaluate Advertising Promotions
  • Evaluate Information From Employment Interviews
  • Make Presentations
  • Manage Social Media Communications
  • Monitor Consumer And Marketing Trends
  • Perform Organizational Accounting Or Budgeting
  • Perform Strategic And Tactical Planning
  • Plan Meetings Or Conferences
  • Proofread, Edit, And Revise Written Materials
  • Provide Orientation To New Employees
  • Respond To Personnel Problems And Grievances
  • Sell Products Through Advertising
  • Supervise Employees
  • Use Correct Grammar, Punctuation And Spelling
  • Use Marketing Techniques
  • Use Project Management Techniques
  • Write Advertisement Copy
  • Write Project Or Bid Proposals
  • Write Sales And Informational Speeches
Schools and Training Providers for Advertising and Promotions Managers The training providers listed below offer programs related to this occupation. This information is updated once per year. Anyone interested in a particular program should check with the training institution regarding its availability. Listing these training providers does not necessarily constitute or imply their endorsement, recommendation, or favoring by the State of Oregon.

The Art Institute of Portland
1122 NW Davis St
Portland, OR 97309
Phone: (503) 228-6528
Programs of Training:
Oregon Institute of Technology
3201 Campus Drive
Klamath Falls, OR 97601-8801
Phone: (541) 885-1000
Programs of Training:
Wieden + Kennedy 12 LLC
224 NW 13th Ave
Portland, OR 97209-2953
Phone: (503) 937-7892
Programs of Training:
Concordia University-Portland
2811 NE Holman Street
Portland, OR 97211-6099
Phone: (503) 288-9371
Programs of Training:
Tillamook Bay Community College
4301 Third St.
Tillamook, OR 97141
Phone: (503) 842-8222
Programs of Training:
George Fox University
414 N Meridian St
Newberg, OR 97132
Phone: (503) 538-8383
Programs of Training:
Portland State University
724 SW Harrison
Portland, OR 97201
Phone: (503) 725-4433
Programs of Training:
Marylhurst University
17600 Pacific Hwy - Hwy 43
Marylhurst, OR 97036-261
Phone: (503) 636-8141
Programs of Training:
Oregon State University
0
Corvallis, OR 97331
Phone: (541) 737-0123
Programs of Training:
Northwest Christian University
828 East 11th Avenue
Eugene, OR 97401-3745
Phone: (541) 343-1641
Programs of Training:
University of Oregon
110 Johnson Hall
Eugene, OR 97403
Phone: (541) 346-1000
Programs of Training:
Clackamas Community College
19600 Molalla Ave
Oregon City, OR 97045-8980
Phone: (503) 657-6958 x2313
Programs of Training:
Klamath Community College
7390 South Sixth Street
Klamath Falls, OR 97603-7121
Phone: (541) 882-3521
Programs of Training:
Linfield College-Adult Degree Program
900 SE Baker Street
McMinnville, OR 97128-6894
Phone: (503) 883-2447
Programs of Training:
Umpqua Community College
1140 College Rd.
Roseburg, OR 97470-226
Phone: (541) 440-4600
Programs of Training:
Portland Community College
12000 SW 49th Avenue
Portland, OR 97219-7132
Phone: (503) 244-6111
Programs of Training:
University of Portland
5000 N Willamette Blvd
Portland, OR 97203-5798
Phone: (503) 943-7911
Programs of Training:
Career Pathway Roadmaps for Advertising and Promotions Managers These Oregon community colleges have defined career pathway roadmaps to facilitate entry into this occupation:

Central Oregon Community College
Clackamas Community College
Klamath Community College
Rogue Community College
Umpqua Community College
Related Occupations The scores listed below indicates how closely the skills for Advertising and Promotions Managers matches the occupation in the list. A score of 100% means the occupations have identical skill sets. A maximum of 10 occupations are displayed below.
Occupation Skill Overlap
Marketing Managers 37%
Fundraisers 31%
Public Relations And Fundraising Managers 30%